Workindly – Freelancing Community (Basic Design Phase)
2025
UX/UI Design, Brand Identity
Link:
Challenge
Needed a scalable, high-speed freelancing platform. UK agencies quoted £25,000+ for full UX/UI and branding. Right daft, that. We're talking bootstrap startup here, not bloody venture capital.
We ditched the fancy agencies and embraced the "good enough for now" mantra. Logo? Simple, clean, and nicked
We launched it. Beta. Scrappy. And braced ourselves for the inevitable barrage of complaints. Surprisingly, they didn't come. People loved the simplicity. The speed. The low fees. And the fact that it actually *worked*.
Outcome
Saved ~£10,000 in design & UX costs. Workindly’s core structure & design is complete, with future updates planned.
Summary
Designed a sleek, professional brand identity for Workindly. Created a structured UX/UI system for future development.The brand identity focuses on approachability and efficiency, using a modern sans-serif typeface and a calming color palette of blues and greens to inspire trust and productivity. The logo features a stylized '∞' subtly incorporating a checkmark, symbolizing task completion and seamless workflow.
The UX/UI system prioritizes clarity and ease of use. A comprehensive design system was developed, encompassing typography, color palettes, iconography, and component libraries. This ensures consistency across all Workindly platforms and promotes rapid prototyping and future feature implementation. Key elements include a clean, intuitive dashboard, streamlined task management features, and clear progress visualization. The architecture is modular, allowing for future scalability and integration of new functionalities with minimal disruption to the existing user experience.
