AAAM – Brand Identity & Landing Page Design
2023
Branding, Landing Page Design
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Challenge
No clear brand identity or digital presence. Required a minimal, high-converting landing page.Solution: a single-page website showcasing their core product (organic mangoes). We focused on a clean design, powerful social proof (client testimonials and a case study), and a clear call to action. Mobile-first optimization was key to capture on-the-go searches. We A/B tested different headlines and button copy to maximize conversions. Within the first month, they saw a 30% increase in qualified leads.
Outcome
Saved ~£8,000 compared to a full branding agency. The new brand identity increased brand trust and engagement.
Summary
Designed a modern brand identity including logo, color scheme & typography. Created a sleek, minimalist landing page optimized for conversions.Implemented A/B testing on key landing page elements (headline, CTA) resulting in a 20% increase in conversion rate. Developed a comprehensive style guide to ensure brand consistency across all platforms. Crafted compelling marketing copy that highlights the unique value proposition and resonates with the target audience. Managed social media presence, creating engaging content and driving traffic to the landing page. Monitored and analyzed key performance indicators (KPIs) to track progress and identify areas for improvement.
